Subscribe to RSS
Video is becoming an increasingly popular internet marketing tool. Whether you’re an online publisher or a budding fashion designer video can help you add a new layer to your end users experience – a human one. Here’s great video by Scott Kirsner, owner or CinemaTech.com and author of Fans, Friends and Followers that discusses 3 [...]
Nike recently launched a new Tiger Woods commercial. The ad features a pensive looking Tiger looking square at the camera with a narration by Tigers father, the late Earl Woods. As the camera slowly zooms in we hear Earl say ‘Tiger, I am more prone to be inquisitive. To promote discussion. I want to find [...]
Sometimes it’s hard to march to a different beat. Especially when the beat is an oldie but goodie. This seems particularly true for publishers trying to transition from print to web. Too many magazines have yet to build an online presence and most of the ones that have are ignoring many, if not all of [...]
Chances are, if you own a website you know that having a good SEO rank doesn’t just happen. It takes work to build a search engine friendly site and a layered approach tends to work best. Here are some essentials for building a search engine optimized, SEO website. SEF URL’s Also known as permalinks. SEF [...]
A request from every website owner is “Can you list my site on Google?” So, for all you do-it-yourselfers, here’s the easy guide to getting listed on the major search engines including, Google, Windows Live, Yahoo and Ask. 1. First you need to build a sitemap of your site. There are plenty of free sitemap [...]
There is good advertising and there is bad advertising. Whether you pay an advertising firm to design your ads or you go it alone, advertising still costs money so it’s important to get it right every time. Let’s start with the good. Shall we? The good, believe it or not, follow successful formulas for good [...]
1. Building a following. Most websites lose out on the opportunity to save some marketing dollars by not having a “sign up” form or registration section on their website. Whether it’s a “’sign up for our newsletter”, “sign up for updates and specials” or simply a register to post comments button doesn’t really matter. The [...]
Most of my clients, I’ll guesstimate nearly 85 – 90%, come to me for a web site redesign. I love redesigns because the client has already had some web experience and kind of knows what they like and don’t like. Also, it lets me see what they were thinking the first time around and really [...]
A common request I hear often from clients is “We need a site we can update ourselves.” Maybe they had a site in the past with a web designer that was unresponsive or slow getting their work up. Or maybe, they might be so darn excited at the prospect of having their own website that [...]
A domain name is the actual name of your site (i.e., www.yoursite.com) . While domain names are pretty cheap to purchase and easy to change, it’s always best to do it right the first time to avoid bigger problems later. The trick to having a good domain name is to pick a name that is [...]