Marketing
5 Ways to Increase Ecommerce Sales
Tuesday, February 22nd, 2011So you have an ecommerce site that is attracting customers but sales could be better. Here are some tips that can help you convert the casual shopper into a customer, increase number of purchases and make more sales. Keep it clean. Keep it simple. Keep your ecommerce site design clean and simple. Many ecommerce website [...]
Great Video on Building An Online Audience With Video
Monday, April 19th, 2010Video is becoming an increasingly popular internet marketing tool. Whether you’re an online publisher or a budding fashion designer video can help you add a new layer to your end users experience – a human one. Here’s great video by Scott Kirsner, owner or CinemaTech.com and author of Fans, Friends and Followers that discusses 3 [...]
A tough week for bold advertising.
Sunday, February 27th, 2011Two bold advertisements made headlines this week for bad taste and offensive copywriting. On Monday, Indiana’s Hacienda Mexican Restaurant Group decided to pull advertising billboards that read “We’re like a cult with better Kool-aid. To die for.” Local residents failed to see the humor and instead were shocked and disgusted at the reference to the [...]
Four things your website probably isn’t doing.
Saturday, April 17th, 20101. Building a following. Most websites lose out on the opportunity to save some marketing dollars by not having a “sign up” form or registration section on their website. Whether it’s a “’sign up for our newsletter”, “sign up for updates and specials” or simply a register to post comments button doesn’t really matter. The [...]
Choosing a Domain Name
Saturday, April 17th, 2010A domain name is the actual name of your site (i.e., www.yoursite.com) . While domain names are pretty cheap to purchase and easy to change, it’s always best to do it right the first time to avoid bigger problems later. The trick to having a good domain name is to pick a name that is [...]
Unclutter Your Advertising Get Found In White Space
Sunday, April 18th, 2010Get found in White Space The less is more philosophy often refers to minimalism. Stemming from architecture and quickly adopted by interior design, minimalism is expressed by simple, clean designs, utilizing basic elements of line, form, color and light to compliment negative space. In minimalist design the negative space is as much a part of [...]
Is a Blog Right for your Business?
Sunday, April 18th, 2010You may have heard the word but do you know the benefits? The trendy vehicle for individuals with unrelenting points of views – blogs are making inroads into the corporate sector. Could a blog be right for your company? Lets take a closer look. First, what is a blog exactly? The term blog is short [...]