Tag Archive
A tough week for bold advertising.
Two bold advertisements made headlines this week for bad taste and offensive copywriting. On Monday, Indiana’s Hacienda Mexican Restaurant Group decided to pull advertising billboards that read “We’re like a cult with better Kool-aid. To die for.” Local residents failed to see the humor and instead were shocked and disgusted at the reference to the [...]
Advertising: Good, Bad & Ugly
There is good advertising and there is bad advertising. Whether you pay an advertising firm to design your ads or you go it alone, advertising still costs money so it’s important to get it right every time. Let’s start with the good. Shall we? The good, believe it or not, follow successful formulas for good [...]
Unclutter Your Advertising Get Found In White Space
Get found in White Space The less is more philosophy often refers to minimalism. Stemming from architecture and quickly adopted by interior design, minimalism is expressed by simple, clean designs, utilizing basic elements of line, form, color and light to compliment negative space. In minimalist design the negative space is as much a part of [...]